When you are in the daily grind of running a business, it’s impossible to see it with fresh eyes. A faded sign, a confusing website menu, or a cluttered entryway might be invisible to you, but they are the very first things a new customer experiences. We find those blind spots.
When you are in the daily grind of running a business, it’s impossible to see it with fresh eyes. A faded sign, a confusing website menu, or a cluttered entryway might be invisible to you, but they are the very first things a new customer experiences. We find those blind spots.
The FACE IT Assessments are based on best practices and standards in marketing. During an Assessment, data from your business is collected and compared to those standards. Observations and recommendations provide a path for what should happen next.
Outside Perspective
Actionable Findings
Tailor-made improvement plans
Tailor-made improvement plans
STOREFRONT & SIGNAGE
Curb appeal, window displays, clear directional signage, and the overall physical welcome of your space.
WEBSITE & SOCIAL MEDIA
We test and evaluate functionality, clarity, content, mobile experience, and load times.
ADS & FIRST IMPRESSIONS
Consistency in marketing touchpoints, brand voice, ad visuals, and messaging.
THE FACE IT ASSESSMENT REPORT
The FACE IT Assessments are based on best practices and standards in marketing. During an Assessment, data from your business is collected and compared to those standards.
Our Sources
The American Advertising Federation
US Chamber of Commerce
MIT Sloan Management Review
Harvard Business Review
And More…
ACTION PLANS
We turn recommendations into results by developing Action Plans with you.
Our partners help us turn the Action Plans into solutions.
A managed path, start-to-finish, from the first observation to the moment a partner finishes the last task approved by you.
01
THE SURVEY
We evaluate your business through the eyes of your customer, looking closely at the touchpoints they encounter first.
02
THE REPORT
You receive categorized observations, practical recommendations, and a prioritized list of tasks.
03
Execute
Choose what to move forward with. Face It project manages the process and coordinates vetted partners.
THE RIGHT PARTNERS, MANAGED FOR YOU
Face It does not try to do everything in-house. We identify what needs attention, prioritize the work, and coordinate with vetted partners who can help complete the right tasks. You get clear direction, trusted support, and a managed path forward.
Local Website Developers
Local Sign Contractors & Print Shops
Local Marketing Agencies.
HONEST FEEDBACK WITH CLEAR DIRECTION
Your business is personal. Face It approaches every evaluation with compassion, curiosity, and respect for what you’ve already built. The goal is not to criticize your business. The goal is to help you see what customers see, understand what can be improved, and move forward with confidence.
READY FOR A FRESH SET OF EYES?
Request your Face It assessment report and get a clearer path to improving the customer touchpoints that matter most.