Founders Tammy Wright and Sandy Freeman met in the 80s, bonding over big hair, heavy metal, and a shared drive. After decades building successful corporate careers—Tammy in defense contracting and Sandy in global marketing—they realized their true passion was closer to home: helping local entrepreneurs thrive.
Face It was born from a simple idea: business owners are often too close to their work to see what their customers see. Tammy and Sandy combined their expertise in process management and consumer behavior to provide that crucial, objective perspective.
We believe strong local businesses build stronger communities. Through our meticulous three-step method—observations, recommendations, and executions—we provide clarity and actionable direction to help you refine your customer experience.
With a long background as an entrepreneur, business development and project management, Tammy is a master of setting plans and execution. She started her first business in her 20’s, bought and sold businesses and real estate, and managed a 20-year career in defense contracting. Tammy thrives on entrepreneurial vision; seeing what is and what it can become. Her roots are in Utah with her loved ones.
Sandy brings 20 years of global marketing experience to Face It. Armed with a BS and an MBA, her expertise lies in consumer behavior—understanding exactly how customers interact with spaces and brands. She translates high-level marketing strategy into actionable local insights. Sandy lives in Utah with her husband and dogs.
